Overview

How we measure success

<aside> 🧠

• How marketing contributes to our company goals: </aside>

<aside> 💼

• Marketing’s OKRs: </aside>

<aside> 💰

Payback

14 months

(off track)

</aside>

<aside> ⚪

Blended LTV

£420

(on track)

</aside>

<aside> ⚪

New ARR

£1.1M

(off track)

</aside>

TL;DR

Blended payback stayed flat at 14 months (55% above target) and remains off track. Revenue added for September was £1.1m (10% above target) and blended LTV reached £421 (1% above target). Brand Score sits at 66.65, (12% below target).

Workstreams

Increasing our Internet Visibility to show up when people enter market

<aside> 🧠

• Why is this important? </aside>

<aside> 📈

• How do we measure this? </aside>

• We launched a new blog series and our visibility on tools like ChatGPT and Perplexity is up 10%

• We closed ten new affiliate partnerships

Improving performance marketing efficiency